Founded on 17 February 1897, the Pedavena Brewery is one of the landmarks of the Belluno area. Brewing tradition, technology and local culture still live side by side here.
The brewery officially began production on 27 March 1897. Two years earlier, Luigi, Sante and Giovanni Luciani, originally from Canale d'Agordo, had chosen Pedavena for its transport links, ready supply of ice and, above all, spring water whose qualities were ideal for brewing.
Thanks to the founders' entrepreneurial spirit, the company grew quickly and earned numerous awards. The brewers' expertise and the Pedavena school have preserved a production culture that continues to distinguish the beer made here.
A story of rebirth
After being looted and set on fire during the First World War, the factory was rebuilt and expanded by the Luciani brothers from 1919 onwards.
Years of growth
In the following decades, the Luciani Group acquired other plants and by the mid-1960s was producing almost one million hectolitres, around 21% of Italy's beer demand at the time. The group was sold to a multinational company in 1975.
The brewery saved
In September 2004 the closure of the plant was announced. The mobilisation of workers and the local community helped secure its sale to Birra Castello of Udine, which took over in January 2006 and reopened it the following April. Today it is considered Italy's largest brewery.